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A Simple Guide on the Key Difference Between SEO and PPC


A Simple Guide on the Key Difference Between SEO and PPC

Did you know that around 71% of small businesses have a website?

Being online can be a starting point for a business. It seems like your business isn’t serious about its growth if you don’t have a presence on the web.

You need to be aware of the tools you can use to grow your business. Among those is a platform to advertise your business for free with SEO and PPC.

Both of these tools are often seen as the same. So, here’s a simple guide on the difference between SEO and PPC.

What is SEO?

SEO is short for Search Engine Optimization. The process of ranking your website higher in search engine results pages makes it more visible to potential customers.

It’s a long-term strategy that can take months or even years to see results, but it’s one of the most effective ways to grow your business online.

A managed SEO is definitely one of the essential tips in growing your business in the modern days.

What is PPC?

PPC means Pay-per-Click, a type of internet marketing in which advertisers display ads on their websites and you need to pay a fee every time you click one of their ads.

PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically.

SEO Benefits

SEO and PPC are types of digital marketing tools that can be used to help promote a website. However, there are key differences between the two. Both tools can be effective, but SEO offers some distinct benefits.

Help You Build Trust and Credibility With Potential Customers

SEO focuses on earning organic placement on search engines, appearing in the top results for relevant keywords can help build trust with your target audience.

They are more likely to click on a result that appears natural, rather than one that has been paid for.

Help You Save Money in the Long Run

Once you earn high organic rankings, you will no longer need to pay for PPC advertising. SEO can also help you improve click-through rates and conversion rates, which can lead to more sales and revenue.

SEO is a more sustainable and effective digital marketing strategy that can help you build trust, credibility, and organic traffic over time. 

PPC Benefits

One of the PPC benefits that you should be aware of is that PPC is a great way to get instant results. This is because you are essentially paying for your website to be at the top of the search engine results pages (SERPs).

This means that you will get increased traffic to your website straight away. However, this traffic will only last as long as you keep paying for the PPC campaign.

Know the Difference between SEO and PPC Today

SEO and PPC are both digital marketing channels that can help you reach your target audience. The key difference between SEO and PPC is that SEO is free organic traffic while PPC is paid traffic.

Both have their benefits, so it’s important to choose the right one for your needs.

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A Simple Guide on the Key Difference Between SEO and PPC



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